Thank You to Our 2026 Retail Marketing/Foodservice Share Group Sponsor
In today’s competitive marketplace, the most successful retailers know that retail marketing is being driven by technology and foodservice.
Reasons to Join
Member-driven program
Education and Insights
Peer Contacts
Networking
Market Tours
A year-long opportunity to engage! One registration provides multiple opportunities, highlighted below!
Price, Value and Trips!
Consumers wallets are squeezed, retailer costs are up, fuel margins are down and overall trips to convenience outlets are still suffering from pre-pandemic visit levels. This is not a new scenario to convenience operators, but one that requires marketing and operations tenacity to combat.
1. In-person programming: Retail Marketing & Foodservice Development
We will visit and interact with our peers ahead of the National Restaurant Association (NRA) Show in Chicago on May 15th and at Weigel’s in Knoxville, TN in September. We will have pertinent educational presentations, market tours, and plenty of networking time.
2. Virtual Check-in
We will hold a virtual check-in later in the year in November. This program will include a presentation and time for virtual interaction.
3. Informal Meet-ups
Based upon past attendees’ input, many of our members will be attending select industry events.
We will work to create some type of networking function for our group at these events, allowing further sharing and relationship development.
Our Conferences
Event Details
Dates:
Location:
Hotel information:
2026 Supporting Suppliers
In today’s competitive marketplace, the most successful retailers know that retail marketing is being driven by technology and foodservice.
For the 8th year, SIGMA is pleased to offer a share group designed specifically for our membership, providing off-the-record insights, commentary, and networking. This share group focuses on aspects of retail marketing and foodservice, providing unmatched interaction with peers.
Questions, call Kay Segal at 602-690-8501 or email Kay at [email protected]
About us
America’s Leading Fuel Marketers is the national trade association representing fuel marketers & convenience store chain retailers in the United States & Canada.
A member of the SIGMA staff will reply as soon as possible.
Registration Rates
| Entire Year-long Program Registration Rate
Includes virtual and in-person programming as well as coordination of informal meet-ups |
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| SIGMA Marketer Member Rate | $499 |
| Non-Member Marketer Rate (limited openings, must be approved) | $1,599 |
| SIGMA Supplier Partner Rate | Contact Steven Wheelock [email protected] |
Registrants will receive a confirmation email with additional details. Hotel booking information will be sent separately for each in-person event.
Questions, call Kay Segal at 602-690-8501 or email Kay at [email protected]
In-person meetings: Retail Marketing & Foodservice Development
We will have a one-day meeting on May 15, 2026 ahead of the NRA Show in Chicago.
May 14: Arrivals and Gathering
Cocktail Reception: 5:30 pm– 7:30 pm
Middleby Retail Design Center
Chicago Merchandise Mart
May 15: One-Day Meeting – PreNRA
Datassential Offices
176 N Racine Ave Suite 250, Chicago, IL
8:30 am – 10 am: Retailer Panel & Group Discussion
10:00 am – 12:00 pm: Packaging Exploration
InLine Plastics, Green Bay Packaging
12:00 pm – 1:00 pm: Networking Lunch
1:00 pm – 2:00 pm: Open Discussion
2:00 pm – 4:00 pm: Datassential Presentation
4:00 pm – 5:00 pm: Wrap-up
May 17: Breakfast Meet-up
Location TBD
Thank you Datassential for hosting our group meeting on May 15th in downtown Chicago.
We look forward to hearing from Megan Lynberg, among others at the program.
Session Overview
Packaging Exploration: Solving the needs of retailers and suppliers to better meet customer demand
Foodservice packaging needs for convenience are unique. With ready to eat, ready to heat and ready to prepare items available for the consumer, packaging needs to support the hot and cold display of items and needs to ensure product quality and integrity is maintained for a superior consumer dining experience.
During this session, retailers will share their challenges and needs and our packaging supplier guests, InLine Plastics and Green Bay Packaging, will share insights and suggestions. We will also discuss how to best collaborate, identifying steps that everyone can undertake to create better future solutions for convenience operators.
Megan Lynberg is SVP of Client Strategy and brand evangelist for Datassential, where she helps foodservice operators and manufacturers make smarter, data-driven decisions that drive growth. She leads client strategy for Datassential One, the company’s AI-driven food and beverage intelligence platform that helps brands innovate faster, predict more accurately, and lead with confidence.
A frequent industry speaker, Megan has presented at events on behalf of organizations including IFMA the Food Away from Home Industry, the Prosper Forum, and many more, and has brought her expertise directly to a number of brands across the U.S. and has even presented on a cruise ship in Alaska.
Prior to Datassential, she held sales and marketing roles with Nation’s Restaurant News, Hospitality Technology, and Black Box Intelligence. A proud University of Georgia graduate, she lives in Phoenix with her husband and two children.
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Thank you Weigel’s for opening your operations to our group. We look forward to visiting with you and your teams!
DATES: September 16-18, 2026 (Agenda to Follow)
Questions, call Kay Segal at 602-690-8501 or email Kay at [email protected]
Meet-ups!
Retail Marketing/Foodservice group members will gather at the following industry events for a group walk, happy hour, or meal.
RFA: Refrigerated Foods Association
February 15-18, 2026, Ponte Verde, FL
SIGMA Group Meet-Up on February 16
NRA: National Restaurant Association
May 16-19, 2026, Chicago, IL
SIGMA Group Meet-Up on May 17
IDDBA – International Daily, Deli & Bakery Association
June 7-9, Orlando, FL
SIGMA Group Meet-Up on June 8
June 7: Arrivals
June 8 : Breakfast meet-up
7:00 am – 8:15 am: Breakfast Gathering
8:15 am – 8:45 am: Transition to Meeting Room
8:45 am – 9:15 am: Introductions
9:15 am – 11:00 am: Meeting
Deli Prepared Foods and Consumer Trends: Opportunities for C-stores to capture more share!
Jonna Parker, Circana, and Carlos Salazar, Circana
C-stores are uniquely positioned to provide ready to prepare, ready to heat and ready to eat ingredients and meals to consumers. Manufacturers are making items in a way that c-stores can distribute them easily to consumers. What products are most in demand? Where is the opportunity to expand the offer in the refrigerated sections of the convenience store?
Armed with data from their proprietary databases, Jonna and Carlos will share unprecedented insights and foster conversation relevant to all c-store operators with a desire to grow their perishables business.
Moderated Discussion
Kay Segal
11:00 am: Break and Attend Show
Questions, call Kay Segal at 602-690-8501 or email Kay at [email protected]
Virtual Check-in
We will hold a virtual check-in later in the year, currently scheduled for November 2026. Include this program in your registration detail to ensure you receive updates about the date and agenda.
- One License / Multiple Attendees
- The virtual program provides for an entire company registration, allowing multiple people from your organization to attend the virtual session
- One key person needs to register your company
- Once the company is registered, we will ask for additional attendee names and emails for others in the company who may want to attend the mid-year virtual session
Questions, call Kay Segal at 602-690-8501 or email Kay at [email protected]