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ELC Workshop Education

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Monday, February 3rd  - Tuesday, February 4th 
8:00 AM – 11:00 AM each morning 

SIGMA is excited to bring the Fuels Institute to the Executive Leadership Conference for two mornings of fuel market education and discussion.

The fuel marketing business is ever changing and understanding the trends can enable you to make the best decisions for your companies.  Over the course of two mornings, John Eichberger, Executive Director of the Fuels Institute, will present four major trends affecting the fuel marketing industry through 2030, evaluate their likely direction and market implications and harvest ideas for the industry to adapt and take advantage of the opportunities these trends present.

Come prepared to think about the future and what some of these trends might mean for your own company. 

Demand Destruction - Environmental regulations and fuel economy standards compel automobile manufacturers to deliver vehicles that travel further on less energy. The U.S. Energy Information Administration forecasts that gasoline consumption will decline 18% by 2030. How are businesses changing their strategies to adjust? 

Diesel Fuel Quality and Tank Corrosion - Modern diesel engines are designed for maximum efficiency but require a diesel fuel that is cleaner than that currently delivered in the market. Some advocate for a change in diesel fuel specifications, while others push for improvements in product handling throughout the distribution system. Meanwhile, diesel storage tanks are increasingly experiencing aggressive corrosion that can result in expensive system failures. What are marketers doing to deal with this challenge?

Electric Vehicle Market Expansion - A consequence of fuel efficiency requirements is the accelerating market penetration of electrified vehicles and the increasing demand for charging infrastructure. Battery electric vehicles sales were up 97% in the first half of 2019 compared with 2018. Fuel marketers are strategically located within markets to deliver electricity to EV drivers, but the business model is not as clear as that for liquid fuel retailing. How can marketers evolve their businesses for the transition? 

Liquid Fuel Evolution - As gasoline demand declines and EVs gain market share, the composition of the liquid fuel market continues to evolve with increasing volumes of biofuels. EPA’s approval of E15 for year-round sales opens an opportunity for ethanol to gain additional market share. Meanwhile, biodiesel and renewable diesel have gained increased market opportunities through the Renewable Fuel Standard and CA’s Low Carbon Fuel Standard. Should marketers evaluate their fuel offerings in this new liquid fuel landscape?

Following the SIGMA 2020 ELC, the Fuels Institute will incorporate feedback derived from the attendee discussions with the presentations and deliver a document for SIGMA members.