SIGMA ELC | January 29-31, 2023 | Snowbird, UT
Snowbird. For People with a Passion.

With the Wasatch Range’s only aerial tram and boasting what it rightfully calls The Greatest Snow on Earth, Snowbird, Utah, is a skier and riders mountain, pure and simple. Snowbird is a year-round resort, which respects and complements the beauty and inspiration of its natural setting – “a place dedicated to increasing human understanding through the enhancement of body, mind, and spirit.”

Elevation:  Summit 11,000 feet | Base 7,760 feet


EDUCATION. In depth education sessions on topics relevant to your business’ success.

MARKETER CONTACTS. Meet some of the savviest marketers in the business!

SUPPLIER CONTACTSConnect with key suppliers.

NETWORKING. Share best practices through face-to-face conversations.

SNOWBIRD. World renowned snow and terrain make Snowbird a must-ski destination.

Redefining the Iconic Ski Lodge

The Cliff Lodge at Snowbird is one of North America’s most iconic ski lodges. The majesty of Little Cottonwood Canyon can be explored from the views each room provides whether facing Snowbird’s ski slopes or peering down the glacially carved canyons spilling into the Salt Lake City valley below. Enjoy ski-in/ski-out convenience and excellent service with a luxurious resort experience.

Dining Guide

Click Here for Snowbird Dining

Click Here for Nearby Dining Options

Our Conferences

Event Details
January 29-31, 2023
Cliff Lodge
Snowbird, UT
Hotel information:


Jan 29 – 31, 2023


The Cliff Lodge
Snowbird, UT

Hotel Reservations

To make hotel reservation, call the reservations department at 800-453-3000, and select option 2 or book online through the weblink below:

SIGMA Executive Leadership Conference.

When booking, please reference the group code SIG223.

The SIGMA block closes on 12/1/2022.

Transportation to/from the airport is also available for $88 round trip through Canyon Transportation. Guests may add it directly onto their lodging reservations once they have their flights booked. Transportation may be added up until 3 days prior to their arrival.


SIGMA Hotel Block Policy
The SIGMA block at The Cliff Lodge is for the exclusive use of registered attendees to the SIGMA 2023 Executive Leadership Conference. Rooms reserved without a corresponding conference registration may be removed from the discounted SIGMA block and reassigned at the hotel at a potentially higher room rate.

SIGMA encourages all participants to register for the meeting. By paying the conference registration fee and reserving a room in the SIGMA block, you are helping to support SIGMA not only in 2023, but also for future events.

Salt Lake City International Airport

Salt Lake City International Airport (SLC) is the 23rd busiest airport in North America and the 85th busiest in the world. More than 370 flights depart daily to 99 nonstop destinations. Rental car counters are located on the ground floor of the parking garage, directly across from the terminal buildings.

Snowbird is only 29 miles (47km – 45 minute drive) from the Salt Lake City International Airport. Many companies offer airport shuttle transport to Snowbird. If Snowbird is your only destination , then renting a car is not necessary to get there or to get around. If you’re doing a road trip or staying in Salt Lake City then renting a car may be handy, but not essential.

About us
Sigma America's leading Fuel Marketers

America’s Leading Fuel Marketers is the national trade association representing fuel marketers & convenience store chain retailers in the United States & Canada.

Contact us

A member of the SIGMA staff will reply as soon as possible.

price plan
Registration Rates
Early Bird until 10/13/22
Regular Rates 10/14/22 – 12/13/22
Late/Onsite Rates After 12/13/22
Fuel Foundation Rate*
Non-Member/Business Services Partner Rate
SIGMA Strategic, Gold, or Silver Partner Rate
Spouse/Guest Fee
ELC Family Rate

*Contact SIGMA at for information on The Fuel Foundation rate

Registration Policy

Payment must be received within 30 days of registration to guarantee registration rate. Any registration having balance due after 30 days may cancelled or subject to current registration rate. All registrations need to be paid in full prior to the start of the conference.

Credit Card Policy

Due to new credit card processing rules, SIGMA is no longer able to accept credit card information on mailed/emailed/faxed forms.

If you are unable to register online, please call the SIGMA office at 703-709-7000

Sunday, January 29, 2023

12:00 PM – 5:00 PM
Registration Open

2:00 PM – 4:00 PM
Hospitality in Registration

5:30 PM – 7:00 PM
Welcome Reception
Sponsored by Sinclair Oil Corporation

7:00 PM
Time Available for Networking and Dinner

Monday, January 30, 2023

7:00 AM – 11:00 AM
Registration Open

6:30 AM – 10:30 AM
Attendee Breakfast

8:00 AM – 11:00 AM
Education Workshop – Culture Index

6:30 AM – 10:30 AM
Guest Breakfast

12:00 PM – 2:00 PM
Lunch on the Mountain
Sponsored by PDI

2:00 PM – 4:00 PM
Networking Activity/Excursion
(On Your Own)

4:00 PM – 5:30 PM
Hospitality in Registration

5:30 PM – 7:00 PM
Networking Après Ski Party
Sponsored by Sinclair Oil Corporation

7:00 PM
Time Available for Networking and Dinner

Tuesday, January 31, 2023

7:00 AM – 11:30 AM

6:30 AM – 10:30 AM
Attendee Breakfast

8:00 AM – 11:00 AM
Education Workshop – Culture Index

6:30 AM – 10:30 AM
Guest Breakfast

11:30 AM – 4:00 PM
Networking Activity/Excursion
(On Your Own)

5:30 PM – 7:00 PM
Closing Reception

Wednesday, February 1, 2023


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