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Foodservice Share Group | September 15-16, 2020 | All Virtual


SIGMA is an organization that supports education for employees at all levels of our members' companies. 

Our Foodservice Share Group is now in its third year.  With the current environment, we will hold our September gathering virtually. 

While we will miss the spontaneous networking synonymous with SIGMA in-person meetings, we are building an agenda with unique content and engagement opportunities. 

Program Topics:
• How are consumers approaching food in the post pandemic environment?
• Foodservice Marketing in the Physically Distanced World
• Pick-up, Delivery and More …
• Plant-forward vs Plant-based:  Definition, Trends, and Implications 
• Operationally Speaking … Foodservice Realities, Challenges and Solutions

SIGMA Marketer Member Rate

$79 / Company license
(Includes 5 Registrations)

Non-Member Supplier Rate

$1,500 / per seat
(Max 2 attendees from any one company)

Program Sponsor


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Same Great Content PLUS the Benefits of Going Virtual

» No travel or hotel expense

» Greatly discounted badge rates. Thank you, supplier partners!

» Timely and actionable content

» Ability to have multiple company members attend part or all sessions!

» Same live peer-to-peer sharing

» Happy Hour! 

Reg Online Now
Don't have a SIGMA account? Send your name, title, company, and email to and we will get you set up!

Sponsored By

Hunt Brothers Pizza


Session 1: Tuesday, September 15, 2020

Post Pandemic Consumer Dining

3:30 pm Eastern
Mark DiDomenico, Director, Customer Success at Datassential

We kick off our virtual foodservice share group with an insightful presentation from Datassential.  Datassential fielded new operator and consumer research, One-Table, to assess how consumers are approaching food and foodservice with the changes brought about by the pandemic.  We will hear about key takeaways from the Datassential proprietary research, allowing our attendees to better plan for consumer post pandemic use of foodservice outlets. 

Happy Hour: Tuesday, September 15, 2020
5:00 pm Eastern

Session 2: Wednesday, September 16, 2020

Plant-Forward Positioning

1:00 pm Eastern
Brad Barnes, Director—CIA Consulting and Industry Programs

The CIA, Culinary Institute of America, research, professors, chefs and consulting group understand food and food trends. They help operators recognize and implement strategies and tactics to meet changing consumer dynamics. We hear a great deal about plant-based offerings. What is appropriate for the convenience retailing channel? Brad Barnes, Director of Consulting and Industry Programs at The Culinary Institute of America (CIA) in Hyde Park, NY, will share important insights regarding plant-based trends.

Furthermore, Brad will cover these pertinent topics:
• What’s plant-forward retailing and why is this important in convenience?
• What lessons can be learned from other channels of foodservice, like college and university (C& U)?
• How can convenience retailers’ position for plant-based sales today and tomorrow?

Consumer Acquisition Options for Foodservice
2:15 pm Eastern
Ed Burcher, Partner at BATeam

Convenience retailing and foodservice operations expert, Ed Burcher understands consumer purchasing dynamics, convenience retailing operations and foodservice execution processes.  He will draw upon his vast knowledge to share relevant information about necessary integrations for successfully incorporating, drive-thru, pick-up and delivery into foodservice operations.  At this dynamic time in convenience retailing and foodservice positioning, this session is a must attend program for those charged with foodservice and those overseeing technology development and integrations.  

Foodservice Marketing – Digitally Speaking
3:20 pm Eastern

Kay Segal, Founding Partner at BATeam

In our physically distanced world, and with smart-phone adoption well over 90% within our core consumer groups, digital marketing prowess is of utmost importance.  During this session, BATeam founder, Kay Segal shares compelling information related to marketing foodservice digitally and “must-have tactics” will help drive consumer engagement and acquisition. 


If the environment allows, we will also hold a Store Tour in December in Phoenix, Arizona.  This special add-on feature and will only be available to attendees of the September program.  This will be a networking event and more details will be shared in November.  This add-on program will carry fees as follow: 

  • Marketer Members:$100
  • Non-Member Suppliers: $1,000