Foodservice Share Group | September 15-16, 2020 | All Virtual
Session 1: Tuesday, September 15, 2020
Post Pandemic Consumer Dining
3:30 pm Eastern
Mark DiDomenico, Director, Customer Success at Datassential
We kick off our virtual foodservice share group with an insightful presentation from Datassential. Datassential fielded new operator and consumer research, One-Table, to assess how consumers are approaching food and foodservice with the changes brought about by the pandemic. We will hear about key takeaways from the Datassential proprietary research, allowing our attendees to better plan for consumer post pandemic use of foodservice outlets.
Happy Hour: Tuesday, September 15, 2020
5:00 pm Eastern
Session 2: Wednesday, September 16, 2020
1:00 pm Eastern
Brad Barnes, Director—CIA Consulting and Industry Programs
The CIA, Culinary Institute of America, research, professors, chefs and consulting group understand food and food trends. They help operators recognize and implement strategies and tactics to meet changing consumer dynamics. We hear a great deal about plant-based offerings. What is appropriate for the convenience retailing channel? Brad Barnes, Director of Consulting and Industry Programs at The Culinary Institute of America (CIA) in Hyde Park, NY, will share important insights regarding plant-based trends.
Furthermore, Brad will cover these pertinent topics:
• What’s plant-forward retailing and why is this important in convenience?
• What lessons can be learned from other channels of foodservice, like college and university (C& U)?
• How can convenience retailers’ position for plant-based sales today and tomorrow?
Consumer Acquisition Options for Foodservice
2:15 pm Eastern
Ed Burcher, Partner at BATeam
Convenience retailing and foodservice operations expert, Ed Burcher understands consumer purchasing dynamics, convenience retailing operations and foodservice execution processes. He will draw upon his vast knowledge to share relevant information about necessary integrations for successfully incorporating, drive-thru, pick-up and delivery into foodservice operations. At this dynamic time in convenience retailing and foodservice positioning, this session is a must attend program for those charged with foodservice and those overseeing technology development and integrations.
Foodservice Marketing – Digitally Speaking
3:20 pm Eastern
Kay Segal, Founding Partner at BATeam
In our physically distanced world, and with smart-phone adoption well over 90% within our core consumer groups, digital marketing prowess is of utmost importance. During this session, BATeam founder, Kay Segal shares compelling information related to marketing foodservice digitally and “must-have tactics” will help drive consumer engagement and acquisition.