What: To support SIGMA member efforts to enhance marketing programs and manage operational costs, SIGMA will align itself with companies that have demonstrated capabilities to provide such services and will provide those services to SIGMA members at a "best industry" rate. The choice of who SIGMA aligns with is member driven. Members who have suggestions should forward them to SIGMA for consideration and completing a due diligence process.
Alliance Member Company Criteria and Contributions:
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Demonstrated programs and capabilities that will benefit SIGMA members and have been used by SIGMA members
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SIGMA fee structure for products or services that are best in industry and an association exclusive
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Attend SIGMA meetings on a regular basis
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Participate on applicable committees
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Promote membership in SIGMA
SIGMA Contribution:
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Provide opportunities and support to market the products and services to SIGMA members via:
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Website links
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One time, short presentation at a general session
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Venue for positioning of marketing materials at SIGMA meetings
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Designation as a Strategic Business Alliance Partner
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Exclusive agreement between SIGMA and SBAP to not engage another company as an SBAP in the same product and service offering.
Who is a Strategic Business Alliance Partner Candidate? Companies that offer products or services with these key ingredients:
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It must offer a potential for significant revenue enhancement or cost savings to our marketer members, and,
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It must be offered at a price to SIGMA members that beats the price they could receive from your company through any other arrangement.
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If it also offers a revenue potential to SIGMA directly, that will be considered a "plus".
How long with the process of approval take? It can take several months, up to a year or more, to come to final decisions on a new alliance. To get started through this arduous process of decision-making by our members, we ask interested vendors to send, in confidence, a 1-page "concept" letter with the following information:
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What is or are the product(s) or service(s) you would offer to SIGMA marketer members through such an alliance?
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If this is a cost item, how much do marketers currently pay for this or similar programs? If a revenue item, what do marketers currently make from this or similar programs? If you can quantify this on a per-store basis, or otherwise show ranges for small to large companies, it would be helpful.
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What would be the scale of potential savings (or increased revenue) you might be prepared to offer SIGMA members, assuming a program could be developed to our mutual satisfaction? Again, quantifying by size of company or number of stores or a percentage would be helpful.
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A commitment that you are interested in entering into an exclusive arrangement with SIGMA that would offer our members superior pricing compared to what they could get on their own or through any other association-sponsored program.
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SIGMA STRATEGIC ALLIANCE PARTNERS:
NPN Magazine
www.npnweb.com -- 832-444-7675
Gary D. Bevers, Group Publisher
SIGMA, the premier marketer association, has entered into a broad partnership with NPN Magazine, the oldest and most venerated industry publication, to jointly produce the annual Executive Leadership Conference, numerous educational programs, and a variety of joint promotional sponsorships and advertising opportunities for suppliers.
Caliber Consulting/Best Practices Share Groups
CALIBER1MT@aol.com -- 800-811-4866
Ken Gunn, President
“SIGMA Best Practices Share Groups” is a new program developed in conjunction with Ken Gunn to enable marketers’ staff specialists to benefit from SIGMA education and networking cost effectively.
PetroStrategies by Caliber Consulting
PetroStrategies helps a company assess and optimize the use of people, processes and technology to achieve their business objectives.
Oil Price Information Services (OPIS)
www.opisnet.com -- 877-210-4287
Brian Crotty, President
Oil Price Information Service (OPIS) is the most widely accepted fuel price benchmark for supply contracts and competitive positioning. It’s used as the benchmark price to buy and sell U.S. gasoline, diesel, ethanol, biodiesel, LP-gas, jet fuel, crude, propane, feedstocks, resid, kerosene, and MTBE. Through its subsidiary, Axxis Software, it also provides leading-edge software solutions for petroleum marketers looking to automate price collection, data storage and repricing of dealer and commercial accounts.
3T, Inc. (Transaction Tracking Technologies)
www.3tsolutions.com -- 877-343-9900
Bill Heim, President & CEO
3T offers a SIGMA-only discounted program for Money Orders and related business services. It automatically issues, tracks and reconciles every item, even vendor payments, remote payroll, phone cards and gift certificates.
Petroleum Marketer Study Groups/ CSX LLC
benmeyer@csxllc.com -- 248-269-8384
Benjamin Meyer, National Sales Manager
CSX offers petroleum marketers and convenience store operators an opportunity to evaluate their financial performance and operating trends against industry averages. A key merger of systems applications and expertise developed by four leading industry consultants has triggered a new "thirst" for data intelligence.
National Biodiesel Board
info@biodiesel.org – 800-841-5849
Paul J. Nazzaro, Director, Petroleum Affairs
advancedfuel@comcast.net – 978-664-5923
The National Biodiesel Board (NBB) is the national trade association representing the biodiesel industry as the coordinating body for research and development in the United States. Through this alliance with SIGMA NBB will provide insight and guidance to ensure SIGMA members are comprehensively informed on all aspects of biodiesel and its integration within the national supply chain.
CALL SIGMA AT 703-709-7000 IF THERE IS ANOTHER “STRATEGIC PARTNER” YOU WOULD LIKE TO SUGGEST!
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