SPECIAL INTEREST GROUPS (SIGs)

Eligibility
SIG membership is open to SIGMA members  (owners, management, and employees). Because each SIG is unique and most are  concerned with a particular functional area or topic, members may join more than  one group. Some restrictions apply to membership in certain  SIGs.

Confidentiality
Wherever possible, SIGMA forms groups made up only  of non-competitors. A non-competitive environment builds confidence, allowing  the free discussion of business and personal topics. A key element to the  success of each SIG is to establish a high level of trust within the group. You  can expect that there will be a confidentiality arrangement made within your  group. If it is impossible for a desired group to be made up of non-competitors,  each participant must agree, in advance, to adhere to SIGMA’s strict antitrust  policy.

Training
SIGMA provides each group with training designed  specifically for marketers by The Evans Group, a nationally-known firm  specializing in Special Interest Groups. You will receive all the benefits of  their years of experience to ensure your group’s success. Each participant will  attend a two-day program led by The Evans Group to get started. This program  explores group dynamics and enhances everyone’s communication skills. Each new  SIG will be walked through the process of determining how the group will work  together, deciding when it will meet, and establishing its ground  rules.

Costs
All groups are self funding. Each group decides how much it  wants to spend and on what. SIGMA charges a small administrative fee based on  the services the group requests.

Special Requests
Many owners and principals would like to see how  their financial statements and operations compare to other marketers’. A group  could decide to retain an outside consultant to help make its members’ financial  statements comparable. SIGMA is happy to help find outside help in any area of  interest to the group. We welcome special requests!!