You can visit the various advertising and sponsorship opportunities within this section.
At any time you can download the entire 2008 Marketing Kit
Questions: Contact the SIGMA Office at 703-375-0492 or email Nancy Muskett
Print Advertising
Independent Gasoline Marketing Advertising Rates
Four-color Rates
1x
2x
3x
1 page
$2,700
$2,500
$2,300
2–page spread
$4,000
1/2 page
$2,200
$2,000
$1,800
1/3 page
$1,900
$1,700
$1,500
1/4 page
$1,600
$1,400
$1,200
Black & White Rates
1x
2x
3x
1 page
$2,100
$1,900
$1,700
2–page spread
$3,400
1/2 page
$1,600
$1,400
$1,200
1/3 page
$1,300
$1,100
$900
1/4 page
$900
$800
$700
Positions: Guaranteed placement of advertisements for a 20 percent additional charge.
Cover Premiums: Inside Front Cover ~ $500 premium
Inside Back Cover ~ $400 premium
Outside Back Cover ~ $600 premium
Commission Recognized agencies are allowed 15 percent of gross billing on space, color and position as commission for advertising placed. SIGMA does not issue a separate commission check. Net due in full within 30 days.
General Policy All advertising is subject to publisher’s approval. Advertorials must state “advertisement” somewhere prominent in the ad. The publisher reserves the right to reject advertising that is considered not in keeping with the publication’s standard. Frequency rates must be earned within 12 consecutive months, starting with first insertion.
The client agrees to repay any frequency discounts granted for multiple insertions, less discount applicable for the number of insertions completed in the contract period. Publisher reserves the right to increase advertising rates with proper notice and subject to government regulations. Contracts may be canceled at the time the rate change becomes effective without incurring a short-rate adjustment. All charges are based on rates in effect at the time of publication of the issue in which advertisement appears.
No cancellations of space will be accepted after space reservation closing date.
Special Supplements
IGM will sometimes print a special supplement to the magazine. There are advertising opportunities in these issues as well. If you have industry information you feel would make a good special supplement, please feel free to contact us at SIGMA headquarters.
Program Guides
Spring Convention
Full page
1/2 page
Back Cover
Inside Covers
Reserve by:
$1000
$750
$2000
$1500
March 16
Annual Meeting
Full page
1/2 page
Back Cover
Inside Covers
Reserve by:
$1000
$750
$2000
$1500
August 31
All ads are black and white except the cover ads.
Educational Manuals
Executive Leadership Conference, Summer Legislative Meeting, Share Groups
Full page, Black & white
$300
Full page, Color
$500 plus ads
Back Cover, color*
$2000 plus ads
*Executive Leadership Conference Only
Promotional Jackets
Executive Leadership Conference, Spring Convention, Annual Meeting
Exclusive, Full page, 4 color ad on back of promotional jacket - $2500
On-site Conference Newsletter
Spring Convention, Annual Meeting
Exclusive, Full Page, Black and White ad on back of update - $1500
SIGMA's Mission: To benefit our members by helping them improve their ability to succeed
in a free and fully competitive market for transportation fuels.
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