SIGMA - Society of Independent Gasoline Marketers of America

Sponsorship and Advertising Overview ~ About Sigma
Partner Program ~ Membership Directory ~ IGM Magazine
IGM Editorial Calendar ~ Print Rates ~ Print Specs
Web Ads ~ Web Ad Specs ~ Sponsorships ~ Exhibition

The Complete Marketing Kit~ Ad/Sponsorship Sign-Up

You can visit the various advertising and sponsorship opportunities within this section.
At any time you can download the entire 2008 Marketing Kit

Questions: Contact the SIGMA Office at 703-375-0492 or email Nancy Muskett

Independent Gasoline Marketing Magazine

The Readers
SIGMA member companies have long been recognized, both within and outside the industry, as the most aggressive, innovative and price-competitive segment of motor fuel marketers. The readers of Independent Gasoline Marketing are the owners, CEOs and key executives of such companies. They are business men and women . . . independent in spirit and entrepreneurial in nature. They are the final decision makers who determine the course that the company will follow. The bimonthly magazine has a circulation of over 3,200 people.

IGM readers are “the influentials” among motor fuel marketers — the 10 percent whom the other 90 percent follow. They represent the leadership in six channels for the sale of motor fuel in the United States: traditional motor fuel marketing chains, both major brand and private brand; traditional convenience store chains, including those without gasoline at all units; truck stop/travel center chains; warehouse clubs, grocers, and other “big box” and high volume retailers; cardlock/fleet fuelers; and mobile refuelers. The numbers speak for themselves:

Typical Reader Profile	Median	Mid-range
Motor Fuel Supplied	80 million gallons	25 - 122 million gallons
Non-Fuel Sales (Mostly c-store items)	$27 million	$3.7 - $90 million
Retail Outlets Supplied	69	26 - 155
Employees	300	60-760
Buying from Many Different Fuel Suppliers	9 suppliers	5 - 15 suppliers
Selling Fuel Under Multiple Brands	2 brands	1 - 4 brands
Operating in Multiple States	3 states	1 - 6 states

Editorial
Editorial content of the magazine is tightly controlled to focus on topics that only senior management would be concerned with. It is narrowly targeted to the highest-level decision makers in growing and successful companies.

The editorial content of Independent Gasoline Marketing is not homogenized for appeal to every level of manager in the industry and IGM does not try to cover every aspect of the convenience store. A regular feature of the magazine is the corporate profile. The profiles are an extension of the philosophy that at this level of management you learn the most from your peers. IGM covers those topics that a CEO would be concerned with including:

Legislative Activity and Regulatory Decisions that impact the industry
Fuel Supply and Product Availability
Emerging Technology Trends that could impact our members
Success Stories of our Member Companies
Tips on Marketing, Customer Service, Human Resources and Management
Member-proven Solutions for Overcoming Competitive Threats
New Profit Opportunities
Informative columns on national issues facing the industry
Convenience store issues

Advertising Facts Independent Gasoline Marketing runs between 32 and 48 pages each issue, with an editorial/advertising ratio of 60:40.
	Paid Advertising	Pages
	2007	72
	2006	80
	2005	77
	2004	60
	2003	59
	2002	56

Major Display Advertising in 2007 included advertisers in the following categories:

Car Wash Services
Gasoline Refineries
Cash Management
Gasoline Equipment
C-Store Products
Human Resources
Electronic Signage
Information Services
Environmental Consultants
Payment Systems
Fuel Suppliers
Real Estate Services
Fueling Solutions
Financial Services
Software Automation Services

Sponsorship and Advertising Overview ~ About Sigma
Partner Program ~ Membership Directory ~ IGM Magazine
IGM Editorial Calendar ~ Print Rates ~ Print Specs
Web Ads ~ Web Ad Specs ~ Sponsorships ~ Exhibition

The Complete Marketing Kit~ Ad/Sponsorship Sign-Up

You can visit the various advertising and sponsorship opportunities within this section.
At any time you can download the entire 2008 Marketing Kit

Questions: Contact the SIGMA Office at 703-375-0492 or email Nancy Muskett

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SIGMA's Mission: To benefit our members by helping them improve their ability to succeed
in a free and fully competitive market for transportation fuels.

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