SIGMA 50th Anniversary

SIGMA 2008 Spring Convention

Sponsorship and Advertising Overview ~ About Sigma
Partner Program ~ Membership Directory ~ IGM Magazine
IGM Editorial Calendar ~ Print Rates ~ Print Specs
Web Ads ~ Web Ad Specs ~ Sponsorships ~ Exhibition

updatedThe Complete Marketing Kitmedia kit~ updatedAd/Sponsorship Sign-Upmedia kit

You can visit the various advertising and sponsorship opportunities within this section.
At any time you can download the entire 2008 Marketing Kit media kit

Questions: Contact the SIGMA Office at 703-375-0492 or email Nancy Muskett

ABOUT SIGMA

Founded in 1958, the Society of Independent Gasoline Marketers of America (SIGMA) has become a fixture in the motor fuel marketing industry. After forty-nine years of leadership, SIGMA is still the national trade association representing the most successful, progressive, and innovative independent marketers and chain retailers in the United States. From the outset, the association has served to further the interests of this independent segment of the industry while providing information and services to members.

SIGMA's 240 corporate members command some 31 percent of the petroleum retail market, selling nearly 60 billion gallons of motor fuel a year. These member companies operate throughout the United States and in Canada.

VISION:
To be a forum of such value that the best, brightest and most dedicated people in the transportation fuels industry will be drawn to assemble here.

MISSION:
To benefit our members by helping them improve their ability to succeed in a free and fully competitive market for transportation fuels.

VALUES:
Independence, Innovation, Integrity, Leadership

We accomplish these goals in service to our membership through informative, award-winning publications, strategic lobbying, legislative reporting and legal interpretations, industry research, political action initiatives, and educational opportunities offered in formal programs and informal networking sessions at our well-regarded conventions and conferences.

SIGMA Membership Categories:

SIGMA membership is divided into three basic categories depending on the type of business.

1. Regular membership —
companies involved in motor fuel retailing or wholesaling which are not owned by a refinery. They are primarily chain retailers representing over 35,000 gasoline outlets in the United States. As a group they sell more than 31 percent of all motor fuel sold in the U.S.

2. Associate Fuel Supplier membership —
companies directly related to the manufacture or sale of motor fuels (refiners, additives, lubes, brokers, traders, terminal operators, etc.)

3. Associate membership —
companies which offer financial services, fleet card services, or provide fuel transport services.

Suppliers of products, equipment, and/or services that do not fit into the above categories are classified as “Non-Fuel Suppliers.” SIGMA does not require dues from companies that are classified as non-fuel suppliers. These companies participation in SIGMA is highly valued and their marketing efforts are looked upon as a sign of support for the organization.

SIGMA Member Statistics:

Number of Corporate Marketer Members:

265

Number of employees:

311,000

C-Store inside sales:

$31.5 billion

Number of Retail Fuel Outlets supplied:

34.300

Number of Gallons sold:

56.8 billion

SIGMA Alliance Partners:

SIGMA has developed a series of strategic alliances with other organizations to provide our members with services and benefits we could not improve upon ourselves. These partners are an extension of SIGMA and their participation broadens our ability to serve our members. SIGMA has formed an alliance with NPN (National Petroleum News) and OPIS (Oil Price Information Service). These strategic partnerships will enhance education at our meetings.

For more information on participation, advertising and sponsorship opportunities with NPN and OPIS, please contact Nancy Muskett at nmuskett@sigma.org.

Businesses and Services

Members Providing


Petroleum Functions

Retail Marketing

85%

Wholesaling

70%

Transport

47%

Bulk Plants

39%

Terminals

14%


Other Fuel Sales

Sales to Fleets

41%

Sales to Bulk End Users

26%

Mobile Refueling

17%

Radio Frequency ID Fueling

14%


Types of Facilities

Convenience Stores

81%

Truck Stops/Travel Centers

53%

Cardlocks

33%


Non-Fuel Businesses

ATMs

79%

Fast Food Facilities

60%

Money Orders

57%

Carwashes

48%

Check Cashing

36%

Non-Fuel C-Stores

10%

Branch Banks

9%


Sponsorship and Advertising Overview ~ About Sigma
Partner Program ~ Membership Directory ~ IGM Magazine
IGM Editorial Calendar ~ Print Rates ~ Print Specs
Web Ads ~ Web Ad Specs ~ Sponsorships ~ Exhibition

updatedThe Complete Marketing Kitmedia kit~ updatedAd/Sponsorship Sign-Upmedia kit

You can visit the various advertising and sponsorship opportunities within this section.
At any time you can download the entire 2008 Marketing Kit media kit

Questions: Contact the SIGMA Office at 703-375-0492 or email Nancy Muskett

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SIGMA Goals & Benefits


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SIGMA's Mission: To benefit our members by helping them improve their ability to succeed
in a free and fully competitive market for transportation fuels.


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