FEATURES
10 Been there, done that
Dick Dyke, SIGMA's 2006 Distinguished Marketer, has seen it all in half a century in the oil business
By Mark Ward, Sr.

17 Different strokes
Supply concerns and fuel-buying strategies are as unique as the various regions of the country
By D. Gail Fleenor

22 A symbiotic relationship
Wholesalers partner with marketers to build business loyalty
By Stephen Bennett

28 "Hire" learning
From corporate to clerks, companies need to identify and communicate the exact skills needed to fill a position
By Usha V. Nathan

34 Legislative Conference
SIGMA members storm Capital Hill to meet with legislators

DEPARTMENTS

4 Viewpoint
Juggling
Bill Shipley III
SIGMA President

6 Conventions
SIGMA Annual Meeting
November 10-12, 2006
The Fairmont Hotel, Chicago, Illinois

8 Legislative Outlook
Meeting fuel challenges
Rep. Bart Gordon, D-Tenn.

38 New Members

September-October 2006 Issue

ABOUT THE COVER:
Over 50 years ago, Dick Dyke entered
the oil industry when he began pumping gasoline at an old Signal Oil site in Sacramento, California

From there, he founded WSCO Petroleum Corp., and, with the help of son-in-law and company president Glenn Zirkle, has grown it into an operation that operates more than 50 retail sites and supplies in excess of 100 dealer and consignment sites in the Pacific Northwest.

Because of that record of success, Dyke has been named SIGMA's 2006 Distinguished Marketer.

Articles that are hyperlinked appear online. All others appear only the print edition.