FEATURES
On the Run puts ExxonMobil on the Offensive (print edition only)
Company looks to independent marketers to expand brand presence throughout country
By Mark Ward, Sr.

Transport’s driving force (print edition only)
The ability to recruit and retain good drivers will increasingly determine the success of any petroleum transport operation
By Tom Osborne

Making an impact (print edition only)
Grabbing the attention of potential customers is one part of a marketing plan, getting them into the store is another
By Maura Keller

DEPARTMENTS
Viewpoint
Let's be Fair with MTBE
Bill Shipley III, SIGMA President

Conventions
2005 SIGMA Annual Meeting preview
October 21-23, 2005
Loews Philadelphia, Philadelphia, Pa.

Show Review
SIGMA's 2005 Spring Convention

New Members

July/August 2005 Issue

ABOUT THE COVER:
On the Run® is ExxonMobil's fast-growing
convenience store brand, which features the
company's gourmet Bengal Traders® coffee.
Pictured (left to right) are members of
ExxonMobil's U.S. fuels and retail convenience
marketing team: Mike Gore, Manager,
U.S. Convenience Retailing; Ben
Litalien, Franchise Development Manager
— On the Run; Mark Shores, Director,
U.S. Retail Sales; and Ken MacGibbon,
U.S. Distributor Business Manager.
Cover photography by John Troha