MEMBER PROFILE

SIGMA Regular Membership is open to all motor fuel marketers that do not share common ownership with a refinery. As a practical matter, membership appeals primarily to fuel marketing companies that share one or more of the following  attributes:

not tied to a single major brand

multi state operations

aggressive growth pattern

"independent" state of mind

innovative marketing strategies

involvement in fleet fueling, mobile re-fueling, or unattended public fueling

SIGMA members represent significant diversity within the industry. While 92% are involved in gasoline retailing, 66% are involved in wholesaling, 36% transport  product, 25% have bulk plant operations, and 15% operate terminals. Member retail outlets come in many forms including travel plazas, traditional ‘gas stations’, convenience stores with gas pumps, cardlocks and unattended public fueling locations. Some members sell gasoline over the Internet, many are involved in fleet cards, and a few are leaders in  the mobile refueling movement.

While there is no magic number of outlets required for SIGMA membership---in fact, several members sell exclusively to fleets and bulk end users and have no retail outlets at all---large or emerging companies typically derive the most benefit from membership. Our members’ store counts range from fewer than 5 to more than 2,000 with half of members between 23 and 125 stores. 

At one time the typical SIGMA member was strictly  private branded. Now, the typical member sells both major and private brand  motor fuel, with the number who are exclusively major brand now exceeding the  number who are exclusively private branded. Among members, 67% fly  more than one flag, 34% fly four or more flags, and at least one company  flies an amazing 14 flags!